PostMarket: CPA-based promotion from bloggers!

PostMarket system adds Instagram users to platform based on following criteria:

• Number of followers unlimited. These are so-called micro- and nano-bloggers, who now yield much higher efficiency compared with major bloggers and celebrities
• Accounts with high engagement rates (ER). This indicator allows estimating how many of blogger's followers view and respond to respective content (likes, views, comments, clicks, etc.).
• Bloggers with interesting content. We really care that blogger's posts contain not promotion alone. Besides, such promotion must not look like a display of ads, yet must be natural and unobtrusive

All bloggers entering PostMarket will always have their account verified to check whether they comply with conditions set above, both at initial stage and through working process. We do not cooperate with depersonalized accounts or with any hyped audienceAll bloggers entering PostMarket will always have their account verified to check whether they comply with conditions set above, both at initial stage and through working process. We do not cooperate with depersonalized accounts or with any hyped audience

To enter PostMarket, you will have to register and submit details concenring your company, thus developing your personal account

Further, you get to Main page, which is to contain details of promotion tasks completed by bloggers, as well as quick start of new promotional campaign

Select blogger search: Automatic, Manual, PRO-mode or CPA model

Now, fill in brief, i.e. application form for blogger

Indicate

Who will create content: either you or blogger. If you want to have some specific text or photo/video in promotion, click "Me" button and upload required stuff. We recommend leaving content creation to bloggers since they know their audiences best, so they will also know best how to present promotion content

How promotion will look: story-format, post in feed or it not important

Preferred scenario: video review, carousel post or creative video

Link to page promoted: it can be website, social network page, link to app download, etc. Blogger will mention it in promotion itself

Next, you need to select targeting settings: blogger's sex, audience's sex, specify places/regions where you want to be promoted

Decide on campaign budget. You can familiarize yourself and apply respective rate scale or use forecasted efficiency scale. Whatever you opt for, cost will vary based on promotion coverage and number of bloggers promoting you

Payment. Once funds credited, your request will be sent to bloggers that you or system selected. Criteria applied to selecting agents are as follows

Similarity of blog topic with your product (e.g., beauty blogger or personal blog for health & beauty industry)

Similarity of followers audience with your target audience (you may have different areas yet same audience, e.g., game blogger for online education)

Even distribution of budget for maximum coverage (e.g., 2 micro- and 4 nano-bloggers)

PRO-mode takes filling some brief and launching campaign. Your personal manager will contact you within 24 hrs to discuss all conditions important for campaign

• Promotional campaigns are typically run for 3-5 days, unless advertiser has some special conditions
• Once promotional campaign is created, PostMarket will circulate your application among bloggers selected automatically by system, as well as among those you added to favorites
• Once blogger has created content, this post will be checked by system. Upon respective approval, blogger may display it on his/her page and get reward
• All statistics for campaign results (total audience coverage, total number of responses and targeted clicks) will be available in Promotion section (by going to previously created promotional campaign)

PRO-mode means PostMarket experts will be involved in campaign development. They will help you create effective content, develop scenarios for promotional releases, while managers will analyze thoroughly and select most suitable bloggers to ensure maximum output. Each step through such preparation will be discussed with you, and finally you will receive report on promotion integration results. To start working in PRO-mode, you will have to top your balance up by at least USD 500

CPA (cost-per-action) is mechanism that implies paying bloggers not for just display of promotion on their page, yet for some specific result - number of views, clicks, visits to page or website. This mode can be used with minimum balance refill starting at USD 1000

• No need to worry about blogger's profile or promotional content.
• Here you will never have blogger "disappearing unexpectedly" once advance payment has been given. Reward is offered only based on actual promotion placement following all respective requirements for this campaign
• In case blogger rejects, for some reason, request accepted previously (due to illness, personal issues, etc.) or failed to complete it as agreed, system will automatically offer you alternative agent so you will not lose your money
• When choosing blogger, you can also rely on his/her rating, as well as take into view promotions completed earlier
• You can always calculate expected outcome using predicted effectiveness scale. Campaigns typically prove more effective than expected values reveal

• All depends on targets set for your campaign, as well as on how much time you are willing to spend on it. If you want to learn more about bloggers , their statistics and results, then take Manual selection, and at Step 3 you will see list of PostMarket bloggers
• Smart Selection is good for advertisers not willing to waste time blogger-searching and who are ready to trust this to system. PostMarket will automatically select bloggers that match your respective targeting settings (sex, geolocation, topic, etc.)Smart Selection is good for advertisers not willing to waste time blogger-searching and who are ready to trust this to system. PostMarket will automatically select bloggers that match your respective targeting settings (sex, geolocation, topic, etc.)
• Should you have no time to fill in fields, develop scenarios or promotional release content, trust this to PostMarket experts. This part will be taken care of by our best designers, content makers and analysts, while personal manager will select right bloggers to run campaign. This function is offered free in case of refilling balance with at least 500 USD
• In PostMarket, you can pay not for blogger's coverage only. System has CPA function (cost-per-action), which allows advertisers to pay for completion of specific targets exclusively (clicks, following links to account or website)

Promoting small businesses is no easier than international corporations. What could be done if you are just nail artist or run your small online store? How can you boost awareness within place, neighborhood, etc. with no much of investment?

This is why we have developed this platform that is really effective working for your name, recognition and customer engagement

Popular Instagram users from areas that are of interest to you can promote you among their followers, while doing it efficiently and, at the same time, winning much more trust from their audiences than direct advertising

By effectiveness, it is definitely ahead of any conventional targeted promotion on social networks

Promotional post advantages

• Stays longer. Blogger's post does not disappear from feed for 48 hrs. Further on, if blogger decides so, post can be deleted. However, often times bloggers try to make their promotion creative, special, so posts may become part of their portfolios for other advertisers. This means posts, as a rule, stay in feed for long
• Post is good for cases where product/service, its specific features, advantages, etc. has to be described
• Sound off. This is another factor that affects significantly posts and stories viewing. With sound off, some people find it much more convenient
• Habit. Statistics shows more people just flip through feed than view stories
• Hashtags. Posts in feed can hold up to 30 hashtags, while stories - 10

Advantages of stories

• Perfect for maximum contact with engaged audience
• Natural presentation of promotion
• Surveys can be held as well as feedback obtained
• Link can be followed to go to site (bloggers with audiences exceeding 10,000 followers)
• Instant response from followers

In PostMarket, you can choose how blogger should promote you. For first campaign, we recommend combined option. System will automatically select bloggers with different promotion presentation, while you can then decide on promotion that will best fit your target audience, and analyze its results

Which makes Instagram perfect to present your product/service in best light and grab your target audience's attention. Besides, if you are recommended by someone that your target audience considers authority, who will highlight all your strong and positive points, as well as will share some respective personal experience, then you are guaranteed to win customers!

No matter how many followers this blogger has. What matters is that (s)he is from place you need, your target audience knows him/her, while this blogger knows best how to introduce you to these followers to make it all as effective as possible